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Privacy Policy

This page explains what personal data Retail Lab may collect through this website, why it is collected, how it is used, and how to contact us about privacy matters.

What data we may collect

  • Name
  • Organization name
  • Role or title
  • Email address
  • Phone number if provided
  • Message content and inquiry details submitted through the contact form

Why we collect it

  • To respond to inquiries and pilot scoping requests
  • To evaluate whether there is a business fit for a conversation or pilot
  • To communicate about Retail Lab services when requested by the user
  • To protect the website against spam or misuse

Legal basis

Where applicable, Retail Lab processes personal data based on:

  • Your request for information or a business conversation
  • Our legitimate interest in responding to relevant business inquiries
  • Your consent where consent is required

How data is collected

Data may be collected when you:

  • Use the contact form on this website
  • Send an email directly to Retail Lab
  • Interact with the cookie banner preferences stored in your browser

Who receives the data

Data submitted through the website may be processed by:

  • Retail Lab
  • Netlify, which hosts the website and processes form submissions
  • Your email service provider, if you send an email directly to the address listed on the site
  • Google Tag Manager, LinkedIn, or Google advertising tools if they are enabled later with your consent

How long we keep it

Inquiry data is kept only as long as reasonably necessary to respond, follow up, and maintain business records, unless a longer period is required by law or justified by an ongoing business relationship.

International transfers

Because website hosting, email, or third-party infrastructure may be provided outside your country, your information may be processed in other jurisdictions. Where relevant, this relies on the safeguards provided by those service providers.

Analytics and advertising

Retail Lab may later use Google Tag Manager, LinkedIn Insight Tag, Google Ads tracking, or similar tools to understand campaign performance and build remarketing audiences. If those tools are activated, they should only be loaded after the relevant user consent has been given, and this policy may be updated with more specific processing details.

Your rights

Depending on applicable law, you may have the right to request access, correction, deletion, restriction, objection, or portability of your personal data, and to withdraw consent where consent is the basis of processing.

Updates

This Privacy Policy may be updated from time to time as the website, services, or legal requirements change.

Last updated: March 27, 2026